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Buehler, a global manufacturer of metallographic and hardness testing equipment and consumables is focusing on delivering video demonstrations for customers. Over the last few years, the firm had partnered with key customers to create innovative products that solve sample preparation challenges and increase throughput in manufacturing. Due to the Covid travel restrictions, Buehler realized that they needed to continue to deliver product information but in a more shareable yet visual way. So, the company’s material scientists and product managers, led by Gauffrey Brown, the company’s Brand Identity Manager and video expert and ramped up video production and produced over 30 videos in three months. Brown explains, “We need to develop materials for our customers during a time when travel was reduced. So I developed a way to expedite the development of videos globally. Now team members throughout the world can develop video content simultaneously and customers can learn about Buehler and metallography.” To help customers learn more about the new machines and see how they can improve their lab, Buehler created demonstration videos and quick how-to videos. To show the difference that Buehler consumables make, process videos were also developed. With this added knowledge, customers enjoy both savings in time and expenditures. The new products assure consistency, reliability and repeatability in the sample preparation process. |
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